Wednesday, 4 January 2012

London 2012. Don't get sued !

With the Olympic Games coming to London this year, many radio advertisers may be tempted to take advantage of this event. However, the rules surrounding the Games are tighter than ever.

Even just using the word 'Olympic' could land you into trouble ! Get full details on what you can and can't do here.

Our recommendation ? The media will be saturated with all things Olympic. Therefore the stand-out factor for your Radio Advert won't be as good. Focus instead on what makes your product, service or brand a winner by adopting non-sport related parallels, metaphors and scenarios.

That way, you can still inspire minds AND save a  fortune on legal fees  !

...But if you're still tempted to have a radio commercial that has a 'games feel', seek quality legal advice.

John Calvert.

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