Sunday, 24 April 2011

Airforce is in the finals of the Vox Awards

The finalists have been announced for the 2011 Vox Awards and we're delighted to see that productions by Airforce feature in 4 of the 7 main categories.

'Cabinet' in the 'Best Retail' category, produced for Lincoln Furniture Warehouse.
'The Dream' in the 'Best Services' category, produced for Tanbridge House School.
'Mr Intoxixo' featuring Guy Harris in the 'Best Male Voiceover performance' category, produced for Dorset Police.
'The Message' featuring Laura Shavin in the 'Best Female Voiceover performance' category, produced for Lincoln Furniture Warehouse.

We're naturally delighted to have so many commercials featured in the finals. The winners will be decided by votes so we need
your help !

To hear all the finalist commercials and cast your vote, visit the Vox Awards website here and follow the instructions.

You have until May 19th to vote, so vote NOW !

Many thanks.


Monday, 18 April 2011

How Powerful are Your Words ?

I am grateful to my Facebook friend Clive Dickens for posting this wonderful short film.

Whatever kind of advertising medium you favour, this film reminds us that that it is always possible to add powerful meaning to even the most ordinary of propositions.

That doesn't mean you need to spend squillions on your advertising campaign. For local and regional radio advertisers, all it takes is a little bit of extra thought.

...Which for some reason, only a small amount of local and regional radio advertisers tend to do !

Let it be known that constantly spending your advertising money on telling listeners you've cut your prices is flawed strategy. In this day an age, it is essential that radio advertisers invest in attracting new believers. And to do that, you have to 'frame' your proposition in a completely different way to your competitors. The film Clive posted is a perfect example of that.

Come on. Challenge Airforce to take your proposition and present it from a completely different angle.

You can listen to examples of our radio commercials, radio adverts & jingles here.

John Calvert