Tuesday, 20 October 2009

Recover from the Recesssion faster: Advertise !

Every business should advertise. I am often perplexed when company owners say "we don't need to advertise".

Really ? Well Mr Businessman if that's the case, you know something that other businesses would pay you shedloads of money for. Trouble is, because you don't believe in advertising, no-one will ever find out about it. Ah well.

Because I am constantly telling businesses to spend their hard-earnt cash on advertising, it only feels right Airforce should do the same too !

2009 has seen us spend more money on marketing and publicity than ever before. The next phase is a regular appearance in the Radio Magazine. In addition at Christmas time, a publicity campaign that started in the spring comes to a climax. At a time where 'feel good' stories get more prominence, our PR company will be making sure that Airforce gets a share of the column inches, airtime and web space allocated to these kind of stories.

Spending money during a recession is scary. But it's been proven that maintaining a public presence during a down-turn helps to keep the wolves away from the door. The fact is, just because there's a recession on, it doesn't mean the whole world has stopped spending. Consumers are still spending on stuff they want and need. Radio advertising has that wonderful ability to sell an idea to a highly-influential public. And as we all know, once that seed has taken root, the mind will work overtime to find a way of buying it.

Want to recover from the recession faster ? Talk to Airforce about making radio commercials, radio adverts and jingles that get your tills ringing. Visit our website here.

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