What can or can't you say in finance radio adverts ?

RACC have published an easy guide relating to the mandatory inclusions in finance ads.

Read them here.

If you're looking for radio commercials that keep within the rules AND sound interesting, get in touch and we can draft a concept for free.

Click here for our contact details.

John Calvert

New Music Showreel !

We've just given our music showreel a quick freshen up.

Listen to a selection of jingles and music soundtracks produced for local, regional and national radio advertisers.

It ALL sounds national  !

Click here to hear it.

Let's set you to music. Click here to get our contact details on the Airforce website.

John Calvert

London 2012. Don't get sued !

With the Olympic Games coming to London this year, many radio advertisers may be tempted to take advantage of this event. However, the rules surrounding the Games are tighter than ever.

Even just using the word 'Olympic' could land you into trouble ! Get full details on what you can and can't do here.

Our recommendation ? The media will be saturated with all things Olympic. Therefore the stand-out factor for your Radio Advert won't be as good. Focus instead on what makes your product, service or brand a winner by adopting non-sport related parallels, metaphors and scenarios.

That way, you can still inspire minds AND save a  fortune on legal fees  !

...But if you're still tempted to have a radio commercial that has a 'games feel', seek quality legal advice.

John Calvert.